Hauv 2025, Tuam Tshoj lub mooncake kev ua lag luam
1. Cov nplai kev lag luam: Kev lag luam tswj hwm lub zog tsim kho kom ncav cuag 32,5, {{}}}} xyoo nce txog li 8%. Cov lag luam tsim khoom pom tau pom tseeb cheeb tsam agglomeration, nrog Guangdong, Henangxi, Henang thiab lwm lub xeev kev ua haujlwm ntawm cov neeg lag luam cuam tshuam. Muaj ntau dua 17,000 lub hli uas twb muaj lawm-} cov neeg lag luam muaj feem xyuam thoob tebchaws. Txawm li cas los xij, qee qhov me me thiab nruab nrab- i} i} i} i} i} i} i} i} i} i}} qhov chaw muaj cov khoom muag sib txawv, hauv kev sib piv rau cov khoom muag ruaj khov ntawm cov thawj khoom.
2. Kev hloov pauv ua ke: ua ntej, kev noj qab haus huv tau dhau los ua cov kev taw qhia tseem ceeb. Kev muag khoom ntawm tsawg {{2} muaj piam thaj thiab piam thaj {} {% thiab 35,2%} {xyoo feem. Tshuaj Kho Mob Noj Khoom Siv tau tawm los, thiab cov khoom siv tshuaj ntsuab liab thiab cov khoom noj khoom haus zoo nkauj Thib ob, tsim kev lag luam tshiab tau dhau los ua cov kev loj hlob tseem ceeb. Qhov kev faib ua feem ntawm cov tawv nqaij hauv dej khov, lava thiab lwm cov pawg tau nce ntau, nrog Lava lub hli mooncakes account rau 22.3%. Thib peb, kev coj noj coj ua thiab muaj tswv yim pawg yog loj hlob sai heev. Lub hli mooncakes ua ke nrog kev tsis sib haum kab lis kev cai, kev coj noj coj ua hauv zos thiab ip}}} branding tau txais ntau xim.
3. Cov kev cai tswj hwm ib puag ncig muaj cai rau kev saib xyuas lub boxcakes " Qhov no tau tshaj tawm kev ua lag luam rov qab los rau kev hloov pauv rov qab los ua lub zog, thiab ntim khoom yooj yim tau dhau los ua cov ntsiab. Kev loj hlob ntawm nruab nrab ntawm nruab nrab - rau {{6} {}}}} Cov khoom siv tam sim ntawd tau muab qeeb qeeb. Meanwhile, 72.3% ntawm cov neeg siv khoom txaus siab them tus nqi them rau lub hli, thiab kev sib tw hauv lub teb chaws txuas ntxiv mus.
4.Channel thiab ntau lawm: ntawm sab muag sab, online raws thiab instant muag khoom tau ua tiav qhov tseem ceeb. Unsold Marcakes tom qab lub koob tsheej yog zom los ntawm kev tshaj tawm lub thawv thiab lwm txoj kev, thiab qee lub thawv khoom plig tau hloov kho lawv txoj haujlwm kom txav mus rau cov khoom txom ncauj. Ntawm sab nrauv ntau lawm, ua cov lag luam tau hloov kho kom zoo dua raws li cov ntaub ntawv loj, thaum nruab nrab ntawm cov khoom lag luam loj dua vim yog tsis muaj qhov tshwm sim raug.
5.Pretition Txawv: Cov khoom siv hom yog qhov tshwm sim. Zoo {-} Cov npe hu ua Guangzhou Tsev noj mov thiab OXNI}} channel layout zoo li Suzhou Daoxiangcun, tau qhia ua tau ruaj khov. Hauv kev sib piv, me me thiab nruab nrab -}} qhov chaw muaj nuj nqis muaj kev lag luam muaj zog tsis muaj kev lag luam zoo, ua rau muaj kev lag luam zoo ntxiv.